British restaurant intelligence platform, Yumpingo, has launched in the United States with TGI Fridays, introducing its real-time customer engagement and data analytics technology in restaurants across nine states.
With restaurants receiving over 7,500 at-table food, beverage and service reviews per location per month, Yumpingo’s partnership with Fridays will introduce big data to transform U.S. restaurant operations and create a new future forward.
Yumpingo is already used by many of the UK’s largest and most innovative restaurant businesses, including Mitchells & Butlers, Jamie’s Italian, Bill’s and Wahaca. Guests complete a one minute review at the end of the experience, either on Yumpingo devices, which replace traditional check presenters, or on their own device.
Yumpingo delivers over 4,000% more reviews per restaurant than from Yelp, TripAdvisor, Opentable, Facebook & Google combined, with up to 66% of guests sharing their voice without any incentive and 20% leaving an email address. This volume and granularity of live customer sentiment allows brands to understand every facet of the customer experience, identify what needs to be fixed, develop specific actions and measure improvements.
Yumpingo will now be used by TGI Fridays to optimize menu development and execution of food, beverage and service at the store, shift , kitchen and server level.
Sherif Mityas, Chief Experience Officer at TGI Friday’sFridays said: “The restaurant industry has traditionally relied too much on gut feel, antiquated mystery shops and misleading online reviews to track and optimize guest experiences. We know technology can solve this. Yumpingo's platform is a real-time solution which taps into the silent majority of our guests, giving the entire TGI Fridays team complete certainty of how to optimize customer satisfaction with our people and our product.”
Since using Yumpingo, British restaurant group BIRD has seen an 8% increase in comp sales in the first half of 2018, attributed to traffic gains resulting from improved product and service. Mitchells & Butlers, the largest operator of restaurants, pubs and bars in the UK with over 1,800 stores, saw NPS increases with an 18% jump in the number of customers promoting restaurants brands within just 4 months.
Sherif Mityas, Chief Experience Officer at TGI Fridays continued, “Data is the most powerful asset we have to ensure we delight customers, optimizing their food and service and ensuring they come back time and time again for more. Yumpingo is a game changer for how restaurants are now able to use technology to optimize the complete guest experience.”
Gary Goodman, founder and CEO of Yumpingo said: “Fridays are a perfect partner for us as we scale globally and bring our at-table one-minute review platform to the US restaurant market. We share a common vision, to transform the entire customer experience by using technology to seamlessly connect customers and restaurants digitally in live service.”
The full release is on Business Wire