• Andy Walker

Yumpingo helps BIRD drive like-for-like sales growth

Intelligence from Yumpingo has enabled the chicken-and-waffles restaurant brand BIRD to achieve impressive like-for-like sales growth that far outperforms the industry.

With average UK restaurant sales sliding south over the first half of 2018, how best to deliver growth is front of many brands and restaurateurs minds.

An 8% increase in like-for-like sales is the magic number achieved by London-based BIRD’s “fried chicken joints” in the first 6 months of 2018 compared to the same period in 2017. In June they have even experienced a massive 20% jump. BIRD's CEO Paul Hemings attributes this success almost exclusively to actions taken on the basis of intelligence provided by Yumpingo.


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