YO! rolls out Yumpingo across UK sites including QR code:
Our new partnership with YO! was featured in today's Propel Morning Briefing:
YO!, the Richard Hodgson-led global multi-brand, multi-channel Japanese food group, is to roll out restaurant intelligence platform Yumpingo across its 70 UK sites. Yumpingo allows customers to rate their dining experience on a YO!-branded device when they receive their bill. YO! will also introduce Yumpingo on all hot and cold dishes sold in its Tesco kiosks via a QR code on packaging that leads to a one-minute review. YO! chose Yumpingo’s one-minute digital review platform following a competitive tender process and a six-site pilot. YO! operations director Emma Deabill said: “The Yumpingo platform will play a critical role in helping us accurately gauge what’s working well for our guests and what’s not. That way we can optimise each guest experience to keep them coming back. We have already started to use the data to adapt menus and dishes across the estate and Yumpingo was invaluable when launching our YO! Kitchen concept in Westfield White City and Dundrum this month.” Yumpingo chief executive Gary Goodman added: “YO! is harnessing the voice of its guests across operations, including the grocery sector, which is incredibly exciting.” Earlier this week YO! launched a standalone YO! To Go site at Manchester’s Piccadilly station kiosk featuring interactive technology that allows customers to build their own meals by choosing from different-sized dishes and bases.
Launched in the UK in 2017, Yumpingo is a restaurant intelligence platform which brings big data analytics to restaurant operations by tapping into the silent majority of guests’ in-moment restaurant experiences through technology touchpoints. Our award-winning platform enables restaurant leaders to make more decisions, faster, and with greater confidence by turning data into insights into actions at unprecedented levels. Yumpingo gives restaurants complete certainty of how to optimize customer satisfaction across brands at location, shift, server and dish level. The ultimate effect is a transformation of the business as proven through numerous case studies which boast increased sales and improved customer satisfaction and we’re just getting started.
Yumpingo integrates seamlessly with a restaurant’s POS (point of sale) to facilitate data which impacts operations, new product development and marketing for some of the world's largest and most innovative restaurant groups including TGI Fridays, California Pizza Kitchen and Wahaca. By crowdsourcing insights, Yumpingo will transform your restaurant.
Founded in 1997, YO! was the first to bring to the UK the concept of a Japanese 'kaiten' sushi bar that delivered food via a conveyor belt. Today, YO! has 97 restaurants worldwide; 81 owned and 16 franchised, serving over 7 million customers a year. YO! sources all its fish from reputable suppliers who share the same concerns with regards to environmental issues and sustainability of at-risk species through over fishing and the subsequent depletion of certain fish, and all YO! dishes are freshly prepared in their restaurants every day. YO! was acquired by Mayfair Equity Partners in November 2015.