UKHOSPITALITY BACKS ‘WE HEAR YOU’ CONSUMER CONFIDENCE CAMPAIGN
London, July 1st 2020: UKHospitality has backed the launch of ‘We hear you’, an initiative to gain consumer feedback on the safe reopening of hospitality venues, by the partnership of tech and data experts Yumpingo and CGA.
As the hospitality sector prepares for its 4th July reopening, key industry experts have collaborated to provide an integrated digital network that will provide swift and clear feedback allowing consumers to rate their experience of sites’ safety and hygiene measures to help the market return, safely, responsibly and ultimately profitably. As well as giving operators instant feedback, all data gathered through the free-to-use service will be collated to provide UKHospitality, the country’s leading industry body,with valuable insight to inform the Government and provide the wider market with a sector benchmarking tool.
Yumpingo and CGA’s ‘We Hear You’ initiative will provide instant feedback on how guests feel about the new safety protocols.
“We have been working closely with the Government on what’s necessary to reopen up the hospitality sector safely and reasonably with minimal logistical or data challenges,” UKHospitality Chief Executive Kate Nicholls said.“Developing such a workable system has required active expert collaboration across the sector, the launch of this digital feedback solution will be an important confidence building measure.”
Chris Hill, former CEO of The New World Trading Company is leading a new committee being set up to run the initiative. Chris said: “As we phase our openings to guarantee the safest and best experience for both our teams and our guests, we’ve worked closely with UKHospitality and Yumpingo to align on the right measures and partners -focused on health, safety and wellness. Real-time guest insights will enable us to ensure guests leave happy and come back for more. People are hungry for social experiences and we need to make sure it’s special. It has never been more critical to have feedback on our customers comfort and happiness.”
On initiating this industry wide digital gateway Gary Goodman, CEO and Founder of Yumpingo said: “Flexibility, agility and speed to adapt to a changing market and consumers has never been more important. How restaurants deliver change to ensure their customers are safe and happy, will not just dictate their success, but the ability for the sector to reboot as a whole. The faster we can share best practice, the more able the industry will be to engage and delight customers to drive repeat visits for the benefit of all.”
CGA will be integrating questions from their Consumer Pulse survey into Yumpingo’s 1-minute instant review platform and help analyse and benchmark the data insights across the sector. “CGA is excited to be involved in this initiative, working alongside Yumpingo and other technology providers. Our role is to provide the analytical expertise and resources to ensure the consumer data being collected can be turned into valuable and actionable insight for operators right across the market,” said CGA group CEO Phil Tate.
UKHospitality is the trade body representing the UK’s hospitality sector, established following a merger approved in February 2018 between the Association of Licensed Multiple Retailers (ALMR) and the British Hospitality Association (BHA). UKHospitality is the authoritative voice for over 700 companies, 65,000 venues in a sector that employs 2.9 million. The body speaks on behalf of a wide range of leisure and ‘out-of-home’ businesses, from FTSE 100 enterprises to niche groups and independent single-site operators For the first time, the sector has a single voice bringing together businesses from all aspects of hospitality; coffee shops, hotels, serviced apartments, pubs, restaurants, leisure parks, nightclubs, contract caterers, entertainment, stadia and visitor attractions. Engaging with government, the media and the public, UKHospitality works to develop a robust case on how to unlock the industry’s full potential as the biggest engine for growth in the economy and ensure that the industry’s needs are effectively represented.
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Yumpingo is the voice of your guest - a single guest experience platform that delivers your teams actionable insights across every shift and every digital touchpoint, empowering your restaurant to deliver every guest your best food and service, every day. Our unique 1-minute review brings big data analytics to restaurant operations by tapping into the silent majority of guests’ in restaurant and off-premise dining experiences. We work for some of the world's largest and most innovative hospitality groups including California Pizza Kitchen, YO!, Azzurri Group and John Lewis Partners, enabling their teams to make more decisions, faster, and with greater confidence by turning guest data into actionable insights at unprecedented levels.
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CGA is the data and research consultancy of choice for the out-of-home food and drinks market, specialising in market measurement, consumer research and location planning. What sets CGA apart is its unique ability to access the three key types of data (supply, demand and consumer) and then triangulate this data to provide the most complete and accurate picture of anyone in the out-of-home sector. From its offices in Manchester, United Kingdom, and Chicago, United States, CGA experts work with many of the world’s biggest consumer brands, including drinks manufacturers, consumer brand owners, food suppliers and wholesalers as well as pub, bar and restaurant retailers and government entities. Founded in 1992, CGA’s mission is to use its phenomenal data and expert insight of the leisure industry to give these brands the competitive edge, and get them where they want to be, faster.
For additional information please contact PR@cga.co.uk