Consumers have now ventured out an average of 2.7 times and have visited an average of 2.8 venues since 4th July. Generally speaking, the majority of consumers are falling into one of three camps; Those who have visited the on-trade first time accounting for just under 40%, those who have visited the on-trade 2 to 3 times just over 40% and the remaining consumers now visiting frequently (4 or more times since reopening).
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Over the coming weeks, this campaign will provide both restaurants and UKHospitality with continuous live insight on consumer confidence and responses to precautionary measures, with the ability to narrow down concerns and triumphs by region.
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Gavin Adair, CEO of Rosa’s Thai, said of the initiative: "We are delighted to be supporting the We Hear You initiative. There is nothing more important than understanding how happy and safe our customers feel as they return to our restaurants. The more we pull together as an industry to balance the need for safety and hospitality, the faster we all build confidence and custom.”
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