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Yumpingo signs first deal in counter-service sector

Our new partnership with John Lewis using our Everywhere product was featured in today's Propel Morning Briefing:

Yumpingo, the restaurant intelligence platform, has launched a partnership with John Lewis to help provide insights into what the retail company’s in-store diners think of its counter-service restaurants. The partnership is Yumpingo’s first venture into the counter-service sector, which is larger than the full-service restaurant sector in a number of key markets, including the US. In the UK there are 71,533 counter-service restaurants, compared with 45,467 table-service restaurants. Guests at John Lewis’ in-store counter-service restaurants can complete the Yumpingo one-minute review on their phones at the end of their meal via QR codes on the table. The resulting data allows John Lewis to understand what their customers really think across multiple sites. Yumpingo then adds machine learning to this feedback to produce insights that enable John Lewis to optimise guest experiences at site, service, server and dish level. Simon Maclean, partner and senior manager food and hospitality proposition at John Lewis, said: “We want to provide our guests with a consistent experience on a store-by-store basis and deliver it in a way that drives our guest happiness. Providing the guests with a voice in the easiest way possible has been our priority for some time. Given our counter-service format it has been almost impossible but the Yumpingo platform allows us to do just that. In a retail world dominated by data, the restaurant part of our business has always felt a little left behind. Yumpingo will allow us to bring data-driven decision-making to this part of our business.” Gary Goodman, founder and chief executive of Yumpingo, added: “John Lewis is synonymous with amazing service and shopping experiences and I couldn’t think of a better partner to launch Yumpingo Everywhere, our feedback solution that enables guests to provide an instant one-minute review on their phone before leaving the restaurant. We believe crowdsourcing insights in this way will be a game changer for the counter-service sector as a whole.”


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