Yumpingo Partners with Rosa Mexicano to Provide Real-Time Customer Insight to Improve Menu and Opera
We've continued our growth in the US in a new partnership with Rosa Mexicano. The press release is on Business Wire now and copied below.
Transformative restaurant intelligence platform further penetrates U.S. market with new agreement
February 11, 2019 – New York - Restaurant intelligence platform, Yumpingo, today announced it has launched at contemporary Mexican cuisine restaurant Rosa Mexicano, expanding its presence in the U.S. following their introduction from the U.K. into the U.S. market in 2018. Rosa Mexicano has begun utilizing Yumpingo at its flagship Lincoln Center, NYC location, with plans to quickly expand to the restaurant’s other nine locations this quarter.
“We are proud to serve authentic, regionally-inspired Mexican cuisine with warm Latin hospitality since our founding in 1984. Yumpingo empowers us to ensure that we maintain the exemplary level of service that our guests deserve,” said Chris Westcott, President and Chief Executive Officer of Rosa Mexicano. “Operating a successful restaurant requires innovation, not only in product but in how we carefully leverage technology to enhance our hospitality. Yumpingo’s solution provides prompt, valuable and actionable guest insights, which give our guests a powerful voice and allows us to hone our service in meaningful ways that benefit the guest, our staff and our bottom line.”
With restaurants receiving over 7,500 at-table food, beverage and service reviews per location per month, Yumpingo’s partnership with Rosa Mexicano will introduce big data to transform restaurant operations at its contemporary restaurants. Guests are invited to participate in a one-minute digital review on a Rosa Mexicano-branded Yumpingo device, which replaces traditional check presenters, at the end of the experience. The resulting data at scale provides management complete certainty of how to optimize customer satisfaction at location, shift, and dish level in real-time. POS integration will produce their guest checks digitally to enable a friction-free experience that enhances the overall operation.
“We are delighted to be working with Rosa Mexicano and to launch at their prestigious Lincoln Center location,” said Gary Goodman, founder and CEO of Yumpingo. “The team there completely understands the value of what we do: gather guest insight at the restaurant in a non-invasive way so that management can accurately calibrate the delivery of exceptional dishes and service. We look forward to seeing the positive results of our partnership as we expand across the Rosa Mexicano brand.”
Rosa Mexicano, owned by private-equity group TriSpan Rising Stars LLP, has reason to believe in the power of this partnership as illustrated by a recent case study released in the U.K. A 16-unit Thai concept likewise owned by TriSpan Rising Stars LLP reported a five percent sales increase in just six weeks while growing its guest experience metrics based on changes informed by the Yumpingo platform. “The success we’ve seen partnering with Yumpingo in the U.K. prompted our investment to leverage their intelligence platform in the U.S. at Rosa Mexicano,” said Jessica Kates, partner at TriSpan Rising Stars LLP.
Yumpingo delivers over 4,000 percent more reviews per restaurant than from Yelp, TripAdvisor, Opentable, Facebook and Google combined, with up to 66 percent of guests sharing their voice without any incentive and 20 percent leaving an email address. This volume and granularity of live customer sentiment allows brands to understand every facet of the customer experience, identify what needs to be fixed, develop specific actions and measure improvements.
Launched in the UK in 2017, Yumpingo is a restaurant intelligence platform which brings big data analytics to restaurant operations by tapping into the silent majority of guests’ in-moment restaurant experiences through technology touch-points. Our award winning platform enables restaurant leaders to make more decisions, faster, and with greater confidence by turning data into insights into actions at unprecedented levels. Yumpingo gives restaurants complete certainty of how to optimize customer satisfaction across brands at location, shift, server and dish level. The ultimate effect is a transformation of the business as proven through numerous case studies which boast increased sales and improved customer satisfaction and we’re just getting started.
Yumpingo integrates seamlessly with a restaurant’s POS (point of sale) to facilitate data which impacts operations, new product development and marketing for some of the world's largest and most innovative restaurant groups including TGI Fridays, Wagamama, Benihana, and Mitchells and Butlers. Yumpingo is restaurant intelligence, reinvented.
ABOUT ROSA MEXICANO
Rosa Mexicano is a destination born of a unique vision. In our restaurants you’ll experience upscale dining that honors Mexican heritage, culinary techniques, and the global explorations and inspirations of our founder, Josefina Howard. A blend of traditions and culinary innovations, our menus reflect both the unique regions of Mexico—and their time-honored preparation techniques—and modern trends in Mexican cuisine. Our culinary team travels frequently to Mexico so that we can share new styles of preparation and presentation featuring contemporary ingredients with you.
To learn more visit RosaMexicano.com
Kate Ottavio Kent, ICR for Yumpingo