How can EPoS data help pub operators?
Gary is one of the experts interviewed in this feature article in The Morning Advertiser about how EPoS data can be used to drive business transformation .
Providers like Yumpingo offer immediate feedback from customers. This is compared to sporadic or delayed feedback that can either come via faceless internet reviews or completed feedback surveys that predated EPoS.
Goodman's company now delivers clients more than 8,000 pieces of feedback per location with in-moment one-minute reviews.
"It's that data that's enabling them to really get certainty of how guests feel when they leave their pub or restaurant," Goodman says. For YUmpingo, the key is increasing the speed of the feedback operation. It will launch it's own pay-at-table solution over the next several months, he says.
"Customers just want to pay and go. In the next 12 months, there will be a platter of different platforms coming out to make that process smarter and more seamless," goodman adds.
You can rest the rest of the article here.